“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently – they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones that do.” ……… Steve Jobs
Have you ever looked at a new product that has become wildly popular, yet was so simple in concept and design that you said "Why didn’t our company think of that?” Perhaps one of your competitors has opened a new market that no one in your industry thought was available. Has your team gotten bogged down, missing deadlines, in delivering a new product, service or process. Every time someone at your company suggests a change to policies, processes or goals they’re shut down with the statement, “We’ve always done it this way. There’s no need to change”.
Which brings us to the question of why innovation is so important: it solves problems today in a way that positions you to address the unforeseen problems and opportunities of tomorrow. the world is becoming increasingly competitive. Today, you produce a product, you try to patent it, but within about six months somebody … some company has produced something pretty close and they worked around your patents as well. The only way to respond to a situation like that is to be relentlessly innovative. Only companies that constantly challenge what they do, challenge themselves to come up with new and different ways of doing things, and also constantly improve on things that they already do will survive in this new globally competitive environment.*
Unfortunately, innovation doesn’t just happen in organizations unless they create an atmosphere and culture that encourages it. Employees who don’t think they’re creative must be trained in skills that will open up their minds and imagination to new and exciting solutions. All of this means that to thrive in today’s rapidly changing competitive environment, companies have no option but to learn how to innovative.
*Here is a great example of what we’re talking about, an innovative way to promote Diversity and inclusion in society: https://m.youtube.com/watch?v=PnDgZuGIhHs
Until the next time……